Sales and Marketing Review

Your potential guest is barraged by many messages through many different channels. Effectively and efficiently crafting and distributing your message is the critical first step to building your loyal customer base.  Having launched and marketed some of the finest hotels in the world, Mankarios Partnership has the experience to monitor this process.

Effectiveness of Sales & Marketing Dollars

Sales and marketing activities must be results oriented and measurable.  Mankarios Partnership provides a timely line item review of staff and expense levels to ensure that the activities are driving the maximum revenue.  Actual market share is compared with potential, market segment changes are analyzed, and in-house revenue capture is reviewed, all with the goal of maximizing the top line.  

Impact on Distribution Channels

The potential of how guests hear about your hotel and make their reservation is constantly changing, especially with the advent of social networking. But sometimes a new channel may not be effective for your customer base. Mankarios Partnership reviews your current distribution channels and how they interact with your market segments. 

Effectiveness of Pricing Policy

While branded hotels are sometimes restricted by national agreements, non-branded hotels are able to maximize yield by tailoring their pricing policies to the dynamics of the local market. Mankarios Partnership reviews demand-sensitive pricing strategies to ensure that seasonal, day- of-week and local drivers are accounted for in the decision process.   

Recommendations for Improvement

After a thorough review of all aspects of the sales & marketing plan, Mankarios Partnership will detail recommended action steps, a time line, cost and expected impact on revenue. Once implemented, Mankarios Partnership will monitor the expected results.